Privacy policy
Sudhika ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (sudhika.shop) or make a purchase.
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
DATA CONTROLLER
Business Name: Sudhika
Registered Address: 5D Orsett Terrace, London, W2 6AJ, United Kingdom
Email: info@sudhika.shop
Phone: +44 7401027185
INFORMATION WE COLLECT
Personal Information:
• Full name
• Billing and shipping addresses
• Email address
• Phone number
• Payment information (processed securely; we do not store full card details)
Order Information:
• Products purchased
• Order history and details
• Customer service communications
Technical Information:
• IP address
• Browser type and version
• Device information
• Operating system
• Referral source
• Pages viewed and time spent on site
• Cookie data
HOW WE USE YOUR INFORMATION
We process your personal data for the following lawful purposes:
• Process and fulfill orders (Contract performance)
• Communicate about orders and shipping (Contract performance)
• Process returns and refunds (Contract performance)
• Improve website and customer experience (Legitimate interest)
• Send marketing communications with your consent (Consent)
• Comply with legal obligations (Legal obligation)
• Prevent fraud and secure transactions (Legitimate interest)
DATA SHARING AND THIRD PARTIES
We share your personal data only with trusted service providers necessary to operate our business:
• Shopify (E-commerce platform)
• Payment processors (Stripe, PayPal)
• Shipping carriers (Royal Mail, DHL)
• Email marketing services
• Analytics (Google Analytics)
• Advertising platforms (Meta, TikTok, Google)
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal data to any third party.
INTERNATIONAL DATA TRANSFERS
Some of our third-party service providers are based outside the UK and European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and data processing agreements with strict security requirements.
DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal data, including:
• SSL/TLS encryption for all data transmission
• Secure payment processing (PCI DSS compliant)
• Access controls and authentication
• Regular security assessments
Despite our safeguards, no internet transmission is completely secure. We cannot guarantee absolute security of your data.
DATA RETENTION
We retain your personal data only for as long as necessary:
• Order records: 6 years (legal requirement for tax/accounting)
• Customer account information: Until account deletion request
• Marketing consent records: Until consent is withdrawn
• Website analytics: 26 months (anonymized after this period)
When data is no longer required, we securely delete or anonymize it.
YOUR LEGAL RIGHTS
Under UK GDPR, you have the following rights:
• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limited processing of your data
• Portability: Request transfer of data to another service
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw marketing consent at any time
To exercise these rights, contact us at info@sudhika.shop. We respond to all requests within 30 days.
COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies to:
• Enable core functionality (shopping cart, checkout)
• Understand how visitors interact with our site
• Deliver relevant advertisements and measure their effectiveness
You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent certain features from working.
THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We encourage you to review their privacy policies before providing any personal data.
CHILDREN'S PRIVACY
Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of significant changes by posting the updated policy on this page with a revised "Last Updated" date.
CONTACT US
For questions, concerns, or requests regarding this Privacy Policy or our data practices:
5D
Orsett Terrace
London, W2 6AJ
United Kingdom
Email: info@sudhika.shop
Phone: +44 7401027185
Business Hours: Monday–Friday, 9:00 AM – 5:00 PM GMT
If you are unsatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.